Founded in 2018, CATALIST is a Japanese luxury streetwear brand built on the philosophy of destruction and creation. With its distinctive artistic direction and uncompromising originality, the brand has earned a devoted following both in Japan and abroad.

Drawing inspiration from art, culture, fashion, and music, CATALIST constantly questions conventions and reinterprets them through its unique lens — transforming ideas into tangible works of expression that speak to the world.

Since 2025, the brand has been expanding its creative territory beyond Japan, continuing to challenge the global stage.

Its core message, “NO CROSS, NO CROWN” — meaning “No glory without hardship” — embodies the CATALIST spirit: the ambition, dreams, and resilience to rise from the streets and turn struggle into strength.