WHAT ABOUT US
Founded in 2018, CATALIST (CVTVLIST) is a Japanese-born luxury streetwear brand built on the ethos of Destruction & Creation. Renowned for its uncompromising individuality and artistic edge, the brand has cultivated a devoted following with its distinctive, art-driven products.
Blurring the boundaries between art, culture, fashion, and music, CATALIST challenges conventions and provokes thought, channeling each message through its unique lens and transforming it into creations that speak to the streets and beyond.
From 2025, the brand has accelerated its evolution—expanding its reach from Japan to the global stage—relentlessly pushing forward in pursuit of new frontiers.
Its signature statement, "NO CROSS, NO CROWN"—No struggle, no glory—embodies the spirit of rising from the streets, carrying the dreams, ambition, and romance of those who dare to transcend. This is the very soul and vision of CATALIST: to remain a symbol of aspiration, rebellion, and triumph.